Section 12: Marketing

Spring 2000 - Corporate objectives, risk taking and the market: the case of Cadbury Schwcppes Alan Griffiths
Autumn 1999 - Pricing and the market Alan Griffiths
Spring 1999

- Advertising and the competitive environment Alan Griffiths

Autumn 1998

- Demand estimation and the marketing function Alan Griffiths

Spring 1998

- Diversification of income generation in the football industry Stephen Ison

Autumn 1997 - Alcopops: the launch of a new product Stephen Ison
Spring 1997 - Branding and the marketplace Alan Griffiths
Autumn 1996 - Market opportunities in the telecoms services sector Frank McDonald

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